Business & Finance Entrepreneurship Marketing Starting Home-Based Business

Advertising Your Startup Online? We Got You Covered!

Advertising Your Startup Online?

Starting a business online is everyone’s cup of tea, but sustaining it in the long run – only a few can do this.

You may know how to plan for your business, you might even know the strategies for a successful launch, but the trick to staying, in the long run, lies in marketing. Yes, you heard that right, conceiving a business idea is easier. But to market it effectively to your target audience is way more difficult. Regardless of the industry, you wish to be in, the competition is fierce everywhere. And the only way to win is to bring your brand closer and closest to your TARGET AUDIENCE.

Things have changed, and door-to-door advertising is not the demand of the hour. Instead, one can find millions of customers online with just a click. But the very next question that pops up is, how to get started with advertising and get heard in this massive crowd?

The answer is, you have to stand unique in the crowd. Here are 5 ways you can do just that:

1. Reach Out To Influencers

The best way to target a specific audience is by reaching out to a public figure having a good follower base. For example, during the Big Billion Days by Flipkart, the brand collaborated with influencers across different spectrums to reach out to a diverse set of consumers. Some of the big faces were most-loved celebs like Amitabh Bachchan, Alia Bhatt, Deepika Padukone, MS Dhoni, and Puneeth Rajkumar.

The main reason behind reaching out to Influencers is that audiences often resonate a lot with people they love, and thus make a decision of buying a product/service. Moreover, engaging with the right influencer boosts credibility and expertise within a specific niche.

2. Email Lists To The Rescue

One of the top priorities while stepping into the world of the startup is building an email list of target customers. One of the best ways to get the email of your audience is by using a landing page or opt-in form on the website. After building the email list, make sure to connect to the audience regularly and offer them some incentives in exchange, like exclusive offers.

3. Industry Related Content Always Works

Advertising is much more similar to networking, even though it won’t bring instant results, but if looked at from a long-term perspective, you would get a higher ROI. Make sure to regularly publish content or ads that match the needs of the target audience. Know that great content never fails to attract an audience and provoke engagement.

4. Value Your Customers More Than Ever

The most essential part of any business is to stay connected to your customers and more importantly value them throughout your journey. Simply start with a how-to guide or an FAQ section on your website for your potential customers. One can even attach a downloadable file with an in-depth guide that can be shared with family, friends, and colleagues. Yet another fastest way to stay connected to customers is by keeping a separate help center or a customer care number.

5. Get Local

The worst thing a business can do while starting is underestimated the power of local leveraging. Especially if you are new and want to get traction for your business, you must reach out to people to market your brand for you.

On a similar note, many big industry leaders offer a helping hand to new ventures to grow online. For example, on National Handloom Day, Flipkart and Himachal Pradesh State Handicrafts & Handloom Corporation partnered under the Flipkart Samarth Initiative. This step enabled under-served communities, local artisans and weavers, in the state to sell their products online. 

Launched back in 2019, Flipkart Samarth Initiative supported the livelihood of over

7,50,000 artisans, weavers, and craftsmen across India. And in today’s date, Flipkart works with 3,00,000 sellers on its marketplace platform. So, if you are starting now, Flipkart can be your go-to brand to sell and advertise your products online.

Advertising Your Startup Online?

Start Advertising Now!

The above-mentioned are some of the proven advertising tips that will grow your business’s popularity online. All these points clearly state that branding and advertising is the only key to growing online. So, what are you waiting for? Get to the drawing board, think up innovative advertising ideas, and give your startup the much-needed boost!

Advertising Your Startup Online?

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21 Comments

  • Avatar
    Reply
    Atulmaharaj
    January 20, 2022 at 5:33 pm

    Going local is surely one one of the best things one can do. It helps not only you as a business owner but also the artisans who need the much needed support.

  • Avatar
    Reply
    Aesha Shah
    January 20, 2022 at 5:41 pm

    These are the right measures for start ups. Influencer marketing has evolved a lot in the past 2 years and businesses are seeing results now in engaging influencers for promoting their products and services.

    • Avatar
      Reply
      Baskar N
      January 27, 2022 at 1:46 pm

      Yes, advertising is really important for the growth of your content

  • Avatar
    Reply
    Fayaz
    January 27, 2022 at 1:26 pm

    Online presence is important for every brand. These are wonderful tips.

  • Avatar
    Reply
    Jatin Sharma
    January 27, 2022 at 1:29 pm

    I love your point on local leveraging. Brilliant and much needed today.

    • Avatar
      Reply
      Vikram Vikky
      January 27, 2022 at 1:39 pm

      Responding to your customers is a good way to sustain your brand

  • Avatar
    Reply
    Chintan Sharma
    January 27, 2022 at 1:30 pm

    Online advertising can be daunting to new business owners but not when you have the support of a platform like Flipkart.

  • Avatar
    Reply
    Ayush
    January 27, 2022 at 1:30 pm

    Having the strength of a platform like Flipkart work for you as a new business owner is amazing.

  • Avatar
    Reply
    ANSHUL
    January 27, 2022 at 1:30 pm

    Reaching out to locals is actually an important tip to start new business

  • Avatar
    Reply
    Shaik Fasil
    January 27, 2022 at 1:31 pm

    These are some really helpful tips to advertise and grow your brand

  • Avatar
    Reply
    Ruchi Kumari
    January 27, 2022 at 1:31 pm

    Effective advertising is one of the most important aspects of making a business work.

  • Avatar
    Reply
    Vikal mishra
    January 27, 2022 at 1:31 pm

    I always get stuck when it comes to advertising my business. Thank you for these helpful points.

  • Avatar
    Reply
    Rohit Kumar
    January 27, 2022 at 1:32 pm

    I own a business and I have really come to understand the importance of having email lists.

  • Avatar
    Reply
    vAAmsi
    January 27, 2022 at 1:33 pm

    Flipkart has been helping small business in a way that no one has!

    • Avatar
      Reply
      Charan Chandu
      January 27, 2022 at 1:41 pm

      A friend had partnered with Flipkart and hasn’t regretted it! His business is so successful now.

  • Avatar
    Reply
    Rohan
    January 27, 2022 at 1:35 pm

    This article has given me a lot to think about. Thank you!

  • Avatar
    Reply
    Aayush
    January 27, 2022 at 1:35 pm

    I agree that creating relevant content is the most important thing – it keeps your audience engaged!

  • Avatar
    Reply
    Kabir
    January 27, 2022 at 1:36 pm

    If I were to start my own company and I have the dream in my heart, I’ll take care of these pointers.

  • Avatar
    Reply
    Sujith
    January 27, 2022 at 1:38 pm

    Making a good relationship with customers take your brand a long way

  • Avatar
    Reply
    Sharma
    January 27, 2022 at 1:40 pm

    When you are advertising online, you need to know where your target audience is. Ecommerce platforms help you with that.

  • Avatar
    Reply
    Nancy
    January 27, 2022 at 1:42 pm

    When you are advertising online, you need to know where your target audience is. Ecommerce platforms help you with that.

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