Did you know that as many as 46% of all search queries on Google are local? With so many consumers hunting online for your Chicago businesses, you simply can’t afford to miss out on this valuable exposure.
But how do you ensure these audiences are finding your website on search engines? With a great SEO approach.
Whether you are looking to increase traffic or simply build authority online, Chicago SEO packages are the answer to your prayers. Follow along to discover how SEO can boost your rank and why you need this digital marketing strategy for your business.
What Is SEO?
First things first, let’s get to the bottom of what SEO really is. Unlike other marketing mediums, SEO is a long-term technique to boost organic reach and grow your visibility. Instead of paying to reach the top of the Google page, you’ll leverage key tricks and techniques to take up that space organically.
SEO stands for search engine optimization. This entire technique revolves around making your website more appealing to search engines.
Because sites like Google rely on algorithms and bots to crawl, index and rank content, the only way to top the results page is to satisfy the algorithm. The techniques of SEO work to make your website more search-engine friendly and tick off the boxes the algorithm wants to see.
Why Do Chicago Businesses Need SEO?
But if you can buy a stop on the top of the search page, why would you need SEO? The answer to this question is quite simple. Consumers want to buy from businesses they trust.
Although buying a position at the top of the page can boost your visibility, consumers aren’t blind to the sponsored ads. They prefer to choose businesses that they think have been vetted and approved by Google. A high organic rank gives consumers the impression that Google has deemed you trustworthy and ‘real’.
Beyond the trust you’ll earn from consumers, employing local SEO techniques can help you get an edge over your competition and make your business look more authoritative in your niche.
And of course, by targetting a local audience with your Chicago business, you’ll reach consumers who are ready to pay you a visit and make a purchase. After all, these are the most beneficial visitors!
How Chicago SEO Specialists Work
As you’ve likely guessed, there’s a ton of background work that goes into boosting your SEO. From on-page SEO techniques like improving your website speed, building a URL structure, and creating keyword-rich content to boosting your off-page presence, SEO specialists are the perfect choice for a well-rounded approach.
This article helps explain the custom plans and avenues you can take to tackle your technical, on-page, and off-page SEO for your local Chicago market.
Growing Chicago Businesses With Ease
Now that you know what SEO is and how it can elevate Chicago businesses on Google, it’s time to take action. From reaching that valuable audience to boosting your trustworthy appearance, you’ll love the results you’ll get from your improved SEO rank!
Want to learn more about growing your small business? Check out our other articles to discover everything you need to know about business building today.