Most entrepreneurs dream about starting a business, but very few think ahead to the day they’ll sell it. When that moment comes, it can feel overwhelming and uncertain. Boomer Sells The Business steps in as a guidebook, showing business owners how to prepare early, avoid costly mistakes, and exit on their own terms.
Why This Book Stands Out?
Selling a business is one of the biggest financial and emotional decisions an owner will ever face. What makes this book unique is how it blends professional expertise with practical step-by-step guidance. Frank Felker and Marty M. Fahncke bring decades of experience in entrepreneurship, mergers, and acquisitions to the table. They don’t just tell you what to do—they show you how to prepare with real-world examples, case studies, and pitfalls to avoid.
Instead of overwhelming jargon, the book’s structure is easy to follow. It covers everything from valuing your business and preparing financial statements to building an exit team, attracting the right buyers, and negotiating deals. Each section feels like a toolkit you can immediately apply.
Key Takeaways for Business Owners
One of the strongest messages in the book is that your business should always be in sale-ready condition. Even if you’re not planning to sell now, life can throw curveballs—illness, burnout, disagreements, or sudden opportunities. Being prepared means you can sell on your own terms instead of being forced into a rushed deal.
Another key lesson is that preparation isn’t just about financials. It’s about systems, people, and mindset. Buyers want businesses that can run smoothly without the owner being at the center of everything. That means building processes, training your team, and documenting operations—steps that also make your business easier (and often more enjoyable) to run today.
Practical and Actionable Structure

The book is divided into clear sections:
- Top 10 Questions Owners Ask About Selling – tackling real doubts like “What’s my business worth?” and “Who will buy it?”
- Six Reasons to Stay Sale-Ready – highlighting why readiness protects your future.
- Seven Steps to Sale-Ready Condition – a roadmap for owners to follow.
- The 15-Step Sale Process – from deciding to sell, to closing the deal and transitioning.
- Financing Options – explaining how buyers fund acquisitions.
- Cashing Out and Living Large – how to enjoy life after your exit.
What impressed me most is how comprehensive yet digestible it is. You can read it cover to cover, or dip back into specific sections as you prepare your own strategy.
Why I Recommend This Book?
I see Boomer Sells The Business as a must-read for small and mid-sized business owners. If you’ve ever wondered what your company is truly worth, how to attract the right buyer, or how to avoid costly mistakes during an exit—this book gives you the roadmap.
Even if you’re years away from selling, the strategies improve your operations, profitability, and peace of mind today. And if you are ready to plan your exit, this guide gives you the confidence and clarity to maximize your payoff and secure your legacy.
About the Author
Boomer Sells The Business is co-authored by Frank Felker and Marty M. Fahncke, two seasoned experts with decades of real-world experience. Frank brings over 50 years of entrepreneurial insight as a bestselling author, educator, and business leader, while Marty contributes more than 25 years in mergers, acquisitions, and business growth strategy. Together, they blend practical, step-by-step guidance with deep industry wisdom, making this book both insightful and actionable for anyone preparing for a major business or life transition.
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