In the last few years, Influencers have emerged as powerful catalysts for positive change, using their platforms to inspire, educate, and empower others. Through their creativity and authenticity, they have fostered inclusive communities, sparking meaningful conversations and challenging societal norms. With their dedication and passion, instagram influencers are making a wonderful impact, shaping the way we think, live, and connect in the digital age.
Today, I have the pleasure of chatting with Jyoti Kaur – an influential figure in the lifestyle and parenting world. Let’s explore their authentic style, their commitment to promoting positive parenting, and the empowering messages they share with their dedicated followers.
1. Please tell us more about your background and journey
Hi, My name is Jyoti Kaur. I have a background as an Architect, and prior to becoming a parent, I worked full-time. However, after the arrival of my daughter, I consider myself fortunate to have transitioned into a part-time role within my firm. As a nuclear family without a support system, it was crucial for me to ensure that my child received the attention and care she needs, which led me to opt for a part-time work arrangement. This decision allowed me to strike a balance between my professional responsibilities and being fully present for my child. Moreover, this change in my work schedule sparked the creation of my Instagram handle and blog. Now that my child has grown a bit older, I am able to allocate time in the second half of my day to nurture my “second babies” – my blog and Instagram handle. It brings me joy to share my experiences and insights with a wider audience while still prioritizing the needs of my family.
2. How does your journey of being an Instagram influencer begin?
When my daughter turned four years old, I encountered some concerns and questions that I desired insights from someone experienced or knowledgeable. Consequently, I turned to the internet, exploring various platforms including social media. During my search through mom blogs on Instagram, I discovered that the majority of them focused on children below the age of four. As I couldn’t find the answers I was seeking, I contemplated starting my own blog to share my personal experiences. By doing so, I aimed to provide others with valuable insights and ideas based on firsthand experience.
3. How do you add value to the lives of your fans and following?
I passionately share content about parenting, travel, children’s education, and learning on my social media handle. I strive to provide my followers with well-researched posts encompassing various aspects of parenting. This includes inspirational videos, educational insights, engaging topics to discuss with kids, valuable information on children’s nutrition, and valuable guidance on raising a child.
4. Could you give three tips/advice for people who want to join this field?
I want to begin by emphasizing that the journey ahead is not a walk in the park. What you see on the surface doesn’t fully capture the hard work, time, and networking that go into it. Three tips that I would like to give to new creators. First and foremost, I would like to provide a valuable suggestion to beginners:
Be your authentic self. Showcase your true personality and who you really are. Genuine individuals tend to connect better with others compared to those projecting a fake, made-for-Instagram persona. This creates a stronger sense of relatability and connection with your audience, which is vital. Secondly. Consider collaborating with fellow influencers, as it can be mutually beneficial and enhance your reach. Lastly give valuable content that resonates with your audience, and don’t forget to sprinkle it with a touch of humor. Humor has a way of engaging and connecting with people, making your content more enjoyable and memorable.
5. How do you stay authentic and true to yourself while working with brands and promoting products?
Here are a few suggestions on how to stay authentic and true to yourself while working with brands and promoting products as an influencer:
- Align with your values: Before partnering with brands, ensure their values
align with your own. Promote products or services that you genuinely believe in and that resonate with your personal ethos. This will help you maintain authenticity in your collaborations.
- Transparent disclosure: Be transparent with your audience about brand partnerships and sponsored content. Clearly communicate when you are promoting a product or working with a brand, ensuring your audience understands the nature of the collaboration.
- Test and review: Prior to endorsing a product, take the time to personally test and review it. Provide honest and unbiased feedback to your audience, highlighting both the strengths and limitations. Maintaining integrity in your product reviews is crucial for building trust with your followers.
- Authentic storytelling: Incorporate personal anecdotes and experiences when promoting products. Share how the product has genuinely benefited your life or fits into your routine. By sharing authentic stories, you create a genuine connection with your audience and showcase the value of the product in a relatable way.
- Stay true to your content style: While promoting products, maintain consistency with your content style and voice. Blend product promotion seamlessly into your existing content rather than drastically altering your approach. This way, your audience will still recognize and connect with your authentic content.
- Selective collaborations: Be selective when choosing brand collaborations. Focus on working with brands that genuinely align with your niche and audience. This selective approach ensures you can genuinely promote products that will be of interest and value to your followers. Remember, authenticity is key in maintaining trust and credibility as an influencer. By staying true to yourself and promoting products that align with your values, you can effectively balance brand partnerships while keeping your content authentic and relatable to your audience.
6. As a mom influencer, what is your long-term vision and goal for your content and platform?
As a mom influencer, my long-term vision and goal for my content and platform revolve around inspiring and empowering fellow parents. I aim to create a supportive and inclusive community where moms and dads can connect, share their experiences, and find valuable resources to navigate the journey of parenthood.
In the long run, Jyoti strive to become a trusted resource for parents, offering guidance and support through my platform. She want to continue collaborating with brands and organisations that align with her values and can provide value to my audience. Whether through blog posts, videos, or social media engagement, her ultimate vision is to make a positive impact on the lives of parents, helping them feel more confident, informed, and connected in their parenting journey.