Over time, social media has become one of the most potent tools to influence the youth.
Amongst the social media platforms, Instagram is one powerful platform which carries great value for brands. As of today, it has over 800 million active monthly users. Since Instagram has a massive number of users, all of the brands try to influence most of its users through Instagram.
The Instagram users take the make the purchase based on the recommendation made by the influencers of Instagram.
It is the growing popularity of Instagram influencers, which have made you consider to become one too.
If you’re still exploring how to become an Instagram influencer, then let’s first understand the meaning of Instagram influencer.
An Instagram influencer is a person who is capable of reaching a wide audience with a sample picture. It’s just not about having a close circle of family and friends who follow your account.
To be a successful influencer, you need a large number of followers who are interested in the content you’re offering. Also, if you stay consistent as an Instagram influencer, then you can draw quite an amount of money.
It is estimated that Selena Gomez potentially makes $50,000 per Instagram posts for specific brands. And of course, she has more than 130 million followers.
So, still wondering how to become an Instagram influencer, then read along and find out how.
1. Define Your Niche
To become an Instagram influencer, the first thing which you are required to do is to discover a niche which suits your personality the best. The niche which, you choose has to be something you’re passionate about and something in which you have knowledge and interest.
Just don’t take up a niche because of someone else who is successful in that niche.
2. Create a Noteworthy Bio
Once you have decided upon your niche, the next thing which you are required to do is that you start to fine-tuning your account.
The first thing which you need to focus upon is to create a bio which immediately catches people’s attention.
Your bio should speak for you in a way that engages people.
Don’t forget it is your bio, which is the first thing that a brand or potential followers see on your account.
3. Create High-Quality Instagram Posts
The quality of the content which you put will determine if people will continue to follow your account, like or comment on your posts.
If you share images which inspire, educate or entertain people, your account will grow and thus, you’ll make your name.
4. Share Your Stories
You cannot become an Instagram influencer, just by sharing a few photos on your feed. The captions which go along with these pictures make a significant difference to your post. You can use the captions to tell your stories, and it can let you connect with your followers on an emotional level.
This gives them a reason to follow, trust you, and engage with you.
In the quest of engaging your followers, don’t forget to be genuine. Genuineness is what followers look for.
5. Stick To One Design Theme for Your Feed
A cohesive feed can help your audience to know what to expect from your account with your account. It increases engagement and keeps people to stick on your feed for a longer period. They should feel compelled to like more pictures as they scroll down your feed.
6. Commit To A Consistent Posting Schedule
The algorithm of Instagram rewards the accounts which post consistently. Instagram wants people who want to be always using the app, and accounts which help it achieve this goal and get pushed up higher in the newsfeed.
So whether you’re posting multiple times a day or even once a day, stick to the schedule.
7. Get a Business Account
If you are serious about becoming an Instagram influencer, then you are required to show the seriousness as well.
One of the essential benefits to switch to a business account is that you get access to insights.
You will be able to see your follower demographics and your posts get better engagement as well.
8. Choose the Right Hashtags
Hashtags are essential since they enable your account to be located by other users on Instagram. Instagram allows you to use a maximum of 30 hashtags on a photo, and I recommend you to use all 30 of them. Right Hashtags can supercharge your business profile.
Now the question is – what kind of hashtags should you be using?
Always remember to use the hashtags with high search volumes isn’t necessarily good for you.
High search volumes don’t imply high competition.
Instead, choose hashtags which have decent search volumes which maximize your chances of appearing in the top posts.
9. Leverage Instagram Stories
Instagram stories are one of the best ways to engage more users in the bandwagon. Stories are a perfect weapon to grow more followers and gain visibility amongst the followers.
So, even people who aren’t your followers will know you through your stories.
It is evident that you cannot become an Instagram influencer overnight. You are required to be patient and make sure to follow the mentioned steps.
It will take a few months to make your place on Instagram, but you will definitely start to see the results.
Believe in yourself, and you’ll outshine and become one of the best Instagram influencers.
All the Best! :).
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