Writing a blog can serve several useful purposes. As a freelance writer, you can use your blog to improve your reach in your area of expertise, grow a reader base, and even start a successful independent business. If you already own a business your blog can be a useful addition to your marketing strategy helping you inform and build trust with present and future customers. No matter your focus or goal blogs are a useful part of the modern marketplace and can be a driving force in your continued success.
When starting a blog there are many questions you have to answer such as where to host it, the design of your blog, type of content, update schedule, associated social media accounts, and others. While going over your checklist you should not overlook the name of your blog. Coming up with a good name is both important and difficult. If you find yourself having writer’s block Namify has a Blog Name Generator that can speed up the process. Namify provides unique catchy blog names that are meaningful to your brand. This will help to grab readers’ attention and make your blog pop. You can also find social handles availability to improve your brand awareness online. Having a good name for your blog is an important first step in establishing your place on the internet.
Why Your Blog’s Name Matters?
- Stand Out From Other Blogs: the marketplace of information is crowded and there are thousands of blogs being posted every day covering nearly every topic imaginable. A good name can help you stand out from the multitude of other blogs that cover similar topics and niches like yours. This is important because your competitors include both newer blogs and those that have been around for years and have established readerships.
- Search Engine Optimization: where your blog shows up in search engine results is very important as it relates to your readership and your ability to grow it. If you’re not on the first page of the search results your engagement levels go down notably. You want your blog to be one of the first things people see when they search for terms related to your content. In addition, a well-written blog helps increase your search engine rank as major companies make use of website content when deciding where your site will be listed in results.
Also Read: How to Write SEO-Friendly Blog Posts?
- A Unifying Theme: a good name ties together the overall theme and content your blog will have. This is useful because it allows visitors to your blog to get an idea of what content they will find before they even read a single entry. Many website visitors don’t stay very long and if the content doesn’t look like something they are interested in or looking for, and they will quickly navigate away. Having an easily understood name related to your blog content makes a fast first impression and invites your blog visitors to keep reading.
When you set up your blog you have the potential to reach millions of readers. This direct channel of communication allows you the chance to educate, inform, guide, and promote goods and services. No matter your goal a good blog is a tool that has benefits that are hard to replicate. A good name increases the reach of your blog and can increase the visitor count.
If you are new to blogging here are 24 Essential Blogging Tools & Resources For Beginners.
You may also like to read: How to Start a Lifestyle Blog and have a Successful Career with it?