When Work Becomes More Than Just a Job
Have you ever felt that quiet ache inside — the sense that something’s missing even when everything on paper looks perfect? That’s where On Vocation begins for me. The book doesn’t just talk about career satisfaction; it speaks to the soul behind the profession. Florian Kemmerich, an impact investor and global leader, offers a refreshing and heartfelt approach to discovering purpose in our work — a guide for anyone who’s ever wondered, “Is this all there is?”
Instead of the usual “find your passion” advice, Kemmerich gives us a process — a way to vocating, as he calls it — to turn our purpose into a living, evolving part of our professional life. Reading it felt less like going through a manual and more like having a wise mentor walk beside me, asking deep questions and sharing stories that stay with you long after the final page.
A Blueprint for Purpose-Driven Living
The heart of the book lies in its structured yet soulful seven-step framework that guides readers from self-discovery to sustainable impact. From identifying your passion to defining your “theory of change,” Kemmerich weaves psychology, science, and real-life experience into a clear, actionable path. What I loved most is how he bridges the gap between personal fulfilment and global responsibility.
Each step is supported by insights from thinkers like Simon Sinek and Viktor Frankl, making this not just a motivational read but a practical guide to living intentionally. Whether you’re a leader, entrepreneur, or simply someone feeling stuck in your career, the book shows you how aligning your work with your values can transform both you and the world around you.
The Human Side of Success

Kemmerich’s storytelling makes the book deeply relatable. He opens up about his own struggles — from professional burnout to rediscovering meaning through impact investing. These moments of honesty add weight to his message: that success without purpose eventually feels empty.
What stands out is how he redefines success. It’s no longer about climbing ladders or collecting titles; it’s about contribution, authenticity, and inner peace. Reading On Vocation reminded me that the most powerful careers are not built on ambition alone but on compassion and clarity of purpose.
Why This Book Feels Urgently Relevant?
In today’s world of AI-driven work, burnout culture, and constant change, On Vocation feels like a breath of fresh air. Kemmerich calls out the old “learn, earn, and return” model and replaces it with something far more human — a lifelong process of learning, giving, and growing with purpose.
He doesn’t preach quitting your job to “follow your passion.” Instead, he teaches how to infuse your existing profession with meaning, how to vocate within your world — not escape it. That’s what makes this book empowering and realistic at once. Check this book out here.
About the Author

Florian Kemmerich is an impact investor, entrepreneur, and coach committed to aligning purpose with profession. As a global leader, he has worked with organisations, investors, and changemakers to drive systemic social and environmental impact. Through On Vocation, Kemmerich continues his mission to help individuals and companies create a future where work is not just profitable but profoundly meaningful.




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