More and more businesses are learning the power of using laminated postcards over their paper counterparts, but not everyone knows exactly how to use them. The purpose should depend specifically on the type of business you own and the result you hope to achieve. The following are some ideas to help you develop a marketing plan for your business.
These 5 Types of Laminated Postcards to Use to Grow Your Business
Consumers love to get a deal. And many are loyal to businesses willing to help them save money. By sending coupon cards to current and potential customers, you increase potential profits and customer loyalty.
2. Gift Cards
Along with other types of businesses, restaurants have learned the value of sending out gift cards. They often offer something like $10 toward a particular entree, some kind of date night special or a “kids eat free” gift card. More often than not, these gift cards lead to an influx in restaurant patrons, a nice profit, and repeat customers.
Opening or reopening a business? Send out unique invitations to the event, even if it’s an online-only business. Consider adding a discount on the invitation to increase the number of sales you make.
4. Loyalty Cards
Loyalty programs have been an incredible marketing tool for decades, and that is not likely to change. Everyone loves a good reward, so consumers will remain loyal to a company that provides benefits for doing so. Sending out laminated loyalty cards increases interest in a business and- historically- keeps consumers coming back.
5. Membership Keys
Consider setting up an exclusive section on your website with exceptional products or services, better-than-average deals, invaluable information, and more. Make that section password protected. Then, send out membership cards with the password to your mailing list to grow a member following.
Laminated postcards can be an invaluable marketing resource when put to work for your business. Consider trying the ideas above to learn just how powerful they are for yourself.